{"id":9300,"date":"2021-01-30T09:43:31","date_gmt":"2021-01-30T07:43:31","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=9300"},"modified":"2021-11-16T11:09:16","modified_gmt":"2021-11-16T09:09:16","slug":"perspektyvy-zastosuvannya-finansovogo-reinzheniryngu-mv-bankivskij-diyalnosti","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=9300","title":{"rendered":"\u041f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u0440\u0435\u0456\u043d\u0436\u0435\u043d\u0456\u0440\u0438\u043d\u0433\u0443 \u043c\u0432 \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u0456\u0439 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456"},"content":{"rendered":"

<\/p>\n

\u041f\u0415\u0420\u0421\u041f\u0415\u041a\u0422\u0418\u0412\u0418 \u0417\u0410\u0421\u0422\u041e\u0421\u0423\u0412\u0410\u041d\u041d\u042f \u0424\u0406\u041d\u0410\u041d\u0421\u041e\u0412\u041e\u0413\u041e \u0420\u0415\u0406\u041d\u0416\u0418\u041d\u0406\u0420\u0418\u041d\u0413\u0423 \u0412 \u0411\u0410\u041d\u041a\u0406\u0412\u0421\u042c\u041a\u0406\u0419 \u0414\u0406\u042f\u041b\u042c\u041d\u041e\u0421\u0422\u0406<\/p>\n

PROSPECTS OF APPLICATION OF FINANCIAL REENGINEERING IN BANKING ACTIVITY<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 224-226. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>4, \u0422\u043e\u043c 3, 2020 (28<\/strong>4)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0404\u041f\u0406\u0424\u0410\u041d\u041e\u0412\u0410 \u0406. \u042e., \u041a\u041e\u0412\u0410\u041b\u042c \u041d.\u041e.
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

IRYNA YEPIFANOVA, KOVAL NATALIIA
\nVinnytsia National Technical University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(3)-41<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received : 11.07.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed : 28.09.2020<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: \u0431\u0430\u043d\u043a; \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0439 \u0440\u0435\u0456\u043d\u0436\u0438\u043d\u0456\u0440\u0438\u043d\u0433; \u043a\u0440\u0435\u0434\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f; \u0431\u0456\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0438; \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0The article examines scientific approaches to the application of financial reengineering in banking.<\/p>\n

The interaction of all elements and processes of financial reengineering will bring the financial management of commercial banks to a qualitatively new level. For commercial banks, to achieve competitive advantage, maintain liquidity, increase profits and at the same time reduce costs, today must become an innovative tool for reengineering. Which is one of the key methods of crisis management of commercial banks and aimed at achieving financial efficiency and sustainability of banking. This is a rational organization of the process of activity, which allows customers to get a quality banking product or maintain leadership in certain indicators of the banking business. It is also the management of personnel in customer service. This direction allows you to effectively direct the activities of employees in the right direction, ensuring that the bank achieves the goals of the development strategy. This also applies to marketing policy, which increases the competitiveness of banking by specific means – through pricing policy or non-standard methods of sales promotion. In this case, adequate restructuring of other parts of the bank’s management system must be ensured. Actually, this is the concept of banking reengineering.
\nReengineering in the field of financial management of commercial banks provides new competitive advantages, allows you to reduce costs and increase revenues, while ensuring a rapid response of commercial banks to changing situations. Reengineering of financial management of commercial banks should also provide support for the Bank’s liquidity as a guarantee of its reliability, compliance with the interests of depositors and creditors, minimization of banking activities.
\nReengineering of financial management of commercial banks helps maintain the liquidity of banks and is one of the key methods of crisis management of commercial banks, all this guarantees rapid and qualitatively new changes in the activities of commercial banks to achieve financial results. efficiency and stability in difficult conditions of the competitive environment.
\nBanking reengineering should be aimed at identifying and significantly improving the main components of the banking business, which can provide it with stable profits and competitive advantages.
\nKeywords: bank; financial reengineering; crediting; business processes; innovative activity.<\/p>\n

References<\/strong><\/p>\n

    \n
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  2. Hammer M. Reengineering Work: Don\u2019t Automate, Obliterate. Harvard Business Review. 1990. \u2116 4. 25-35<\/li>\n
  3. Allen Pol Kh. Reynzhynyrynh banka: Prohramma v\u044bzhyvanyia y uspekha. M.: Alpyna Pablysher, 2002. 264.<\/li>\n
  4. Danchenko, O.B. (2017), Praktychni aspekty reinzhynirynhu biznes protsesiv [Practical aspects of business process reengineering], University of Economics and Law “KROK”, 2017. 238 s.<\/li>\n
  5. Lachkova V.M. Lachkova L.I., Shevchuk I.L., Finansovyi menedzhment u banku: navch. posibnyk. Kharkiv : Vydavets Ivanchenko I.S., 2017. 180 s.<\/li>\n
  6. Fursa T.P. Orhanizatsiini aspekty finansovoho menedzhmentu komertsiinoho banku. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia Ekonomichni nauky. 2014. \u2116 6 ch.5. S. 92-94.<\/li>\n
  7. Volkov K. V. Alhorytm reynzhynyrynha. Spravochnyk \u044dkonomysta. 2005. \u2116 2. S. 49-57.<\/li>\n
  8. Vovk V. Ya. Stratehichne upravlinnia konkurentospromozhnistiu banku: monohrafiia. Kharkiv.: NTMT, 2011. 336 s.<\/li>\n
  9. Mishchenko V. Slavianska N., Kryklii O. Rol ta mistse reinzhynirynhu v suchasnomu banku. Bankivska sprava. 2013. \u2116 3. S. 3-9.<\/li>\n
  10. Bohdanova K. A. Reinzhynirynh mekhanizmu bankivskoho kredytuvannia. Molodyi vchenyi. 2015. \u2116 2(17). S. 97-102. URL: http:\/\/molodyvcheny.in.ua\/files\/journal\/2015\/2\/21.pdf<\/a><\/li>\n
  11. Reengineering Success Factors. URL: http:\/\/www.prosci.com<\/a>.<\/li>\n
  12. Why Re-Engineering Fails. URL: http:\/\/www.prosci.com<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/9300"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9300"}],"version-history":[{"count":5,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/9300\/revisions"}],"predecessor-version":[{"id":9343,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/9300\/revisions\/9343"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}