{"id":9656,"date":"2021-12-06T08:59:41","date_gmt":"2021-12-06T06:59:41","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=9656"},"modified":"2022-01-19T13:46:49","modified_gmt":"2022-01-19T11:46:49","slug":"osoblyvosti-organizacziyi-stymulyuvannya-zbutu-v-misczyah-nagajnogo-spozhyvannya","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=9656","title":{"rendered":"\u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0431\u0443\u0442\u0443 \u0432 \u043c\u0456\u0441\u0446\u044f\u0445 \u043d\u0430\u0433\u0430\u0439\u043d\u043e\u0433\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u041e\u0420\u0413\u0410\u041d\u0406\u0417\u0410\u0426\u0406\u0407 \u0421\u0422\u0418\u041c\u0423\u041b\u042e\u0412\u0410\u041d\u041d\u042f \u0417\u0411\u0423\u0422\u0423 \u0412 \u041c\u0406\u0421\u0426\u042f\u0425 \u041d\u0410\u0413\u0410\u0419\u041d\u041e\u0413\u041e \u0421\u041f\u041e\u0416\u0418\u0412\u0410\u041d\u041d\u042f<\/p>\n<p style=\"text-align: center;\">SPECIALTIES OF ORGANIZATIONS STIMULYUVANNYA ZBUTU IN MISTSYA NAGAYNOGO SPOZHIVANNYA<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2022\/01\/en-2021-6t1-16.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>    \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 80-83. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>6, \u0422\u043e\u043c 1, 202<\/strong><strong>1 (<\/strong><strong>300)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0406\u0432\u0430\u043d\u043e\u0432 \u041c. \u041c.<br \/>\nORCID ID: 0000-0002-1908-0763<br \/>\ne-mail: ivanov_m@gmail.com<br \/>\n\u042e\u043b\u043f\u0430\u0442\u043e\u0432 \u041d. \u041c.<br \/>\nORCID ID: <a href=\"https:\/\/orcid.org\/0000-0003-4803-734X\">0000-0003-4803-734X<\/a><br \/>\ne-mail: yulpat@gmail.com<br \/>\n\u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>Mykola Ivanov, Nikita Yulpatov<br \/>\nZaporizhia National University<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-300-6-14\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-300-6-14<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 15.10.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 07.12.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u0421\u0442\u0430\u0442\u0442\u044f \u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u0432\u0438\u0432\u0447\u0435\u043d\u043d\u044e \u043f\u0440\u0430\u0446\u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0432 \u0441\u0444\u0435\u0440\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0431\u0443\u0442\u0443 \u0432 \u043c\u0456\u0441\u0446\u044f\u0445 \u043d\u0430\u0433\u0430\u0439\u043d\u043e\u0433\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f. \u0411\u0443\u043b\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043e \u0442\u0430\u0431\u043b\u0438\u0446\u044e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0457 \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0434\u043b\u044f \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0443\u0441\u043f\u0456\u0445\u0443. \u0411\u0443\u043b\u0430 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u0430 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0441\u0443\u043f\u0435\u0440\u043d\u0438\u0446\u0442\u0432\u0430 \u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438 \u0442\u0430 \u043e\u0434\u0438\u043d \u0456\u0437 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u0456\u0432 \u0457\u0445 \u0432\u0438\u0442\u0438\u0441\u043d\u0435\u043d\u043d\u044f. \u0411\u0443\u043b\u0438 \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u043d\u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0442\u0430 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0456\u0434\u0440\u0430\u0445\u0443\u043d\u043a\u0443 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456 \u043a\u043e\u043d\u0442\u0440\u0430\u0433\u0435\u043d\u0442\u0456\u0432. \u0420\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u0456 \u0440\u0456\u0437\u043d\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0431\u0443\u0442\u0443 \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u0441\u0444\u0435\u0440\u0430\u0445 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456.<br \/>\n<strong>\u00a0 \u00a0 \u00a0 \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u0425\u043e\u0420\u0435\u041a\u0430, \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0430 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f, \u043a\u043e\u043d\u0442\u0440\u0430\u0433\u0435\u043d\u0442, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 After the food is stimulated, there is no need to optimize the efficiency of business enterprises, which are engaged in trade. Without a mediocre rate, that is the efficiency of the inflow of sales taxes in companies, especially in the case of the enterprises of the retail trade, some of the company\u2019s tribute to the amalgamation of ordinary merchandise. This stimulates the organization of distribution of trade with the aim of improving the efficiency of these enterprises, and it will positively start in the whole process of trade, making sure that the process of good quality of goods is completed before the very beginning.<br \/>\nThe article is intended to study the work of managers in the field of sales promotion in places of immediate consumption. A table of ideal consistent activity of the manager for success was created. The method of competition with competitors and one of the best methods of ousting them was considered. Commercial proposals and methods for calculating the profitability of counterparties&#8217; cooperation were analyzed. Different methods of sales promotion in different areas of activity are considered.<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0Key words:<\/strong> manager, HoReCa, commercial offer, contractor, competitor.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/9656"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9656"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/9656\/revisions"}],"predecessor-version":[{"id":10475,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/9656\/revisions\/10475"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}