{"id":974,"date":"2021-01-15T18:51:06","date_gmt":"2021-01-15T16:51:06","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=974"},"modified":"2021-03-10T12:45:27","modified_gmt":"2021-03-10T10:45:27","slug":"%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%8f-%d1%82%d0%b5%d0%be%d1%80%d0%b5%d1%82%d0%b8%d0%ba%d0%be-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d0%b8%d1%87%d0%bd%d0%b8%d1%85","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=974","title":{"rendered":"\u0421\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u043a\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0443 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432"},"content":{"rendered":"

<\/p>\n

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SYSTEMATIZATION OF THEORETICAL AND METHODOLOGICAL APPROACHES IN THE FORMATION OF STRATEGIC INNOVATIVE DEVELOPMENT OF ENTERPRISES<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 103-109. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>3, 2020 (28<\/strong>2)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041d\u0418\u0416\u041d\u0418\u041a \u041e. \u0412.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

Nyzhnyk O.
\nKhmelnytskyi National University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-282-3-18<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 17.04.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.06.2020<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u043a\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438, \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432, \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u0456 \u043c\u043e\u0434\u0435\u043b\u0456.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The innovative strategy of enterprise development envisages long-term targets aimed at increasing efficiency through the rational and balanced use of resources and production and technical capabilities. Scientific and methodological approaches of scientists to the formation and implementation of strategic innovative development of enterprises has been considered. The stages of emergence of concepts of strategies formation of innovative development of enterprises has been evolutionarily investigated. The elements of strategy formation are determined and the structural model of strategic management of innovative development of the enterprise has been built. A comprehensive approach has been proposed, based on which should be developed a model of strategic management, which unlike the existing ones, should include its specific and special elements and processes. It is proved that the strategic management of enterprise development on an innovative basis should be based on an appropriate combination of systemic, situational and targeted approaches to its activities as an open socio-economic system. Strategic planning of innovative development of enterprises should focus on the collection and use of strategic information databases, which will: predict certain consequences of management decisions; influence the situation through appropriate allocation of resources; establish effective relationships and create strategic behavior of staff; apply certain tools, principles, criteria and methods. The main types of strategies for innovative development of enterprises include: pricing; interaction of the enterprise with the markets of strategic resources; the behavior of the enterprise in the markets of money and securities; reduction of transaction costs; reduction of production costs; investment and innovation activities; staff incentives; prevention of financial insolvency; commodity strategy of the enterprise.
\nKey words:<\/strong> theoretical and methodological approaches, strategy formation, innovative development of enterprises, constituent elements, structural models.<\/p>\n

References<\/strong><\/p>\n

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