{"id":9935,"date":"2021-12-06T08:34:00","date_gmt":"2021-12-06T06:34:00","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=9935"},"modified":"2022-01-19T14:23:06","modified_gmt":"2022-01-19T12:23:06","slug":"tendencziyi-rozvytku-turystychnoyi-industriyi-lvivskoyi-oblasti-v-umovah-pandemiyi","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=9935","title":{"rendered":"\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u0457 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u043e\u0457 \u043e\u0431\u043b\u0430\u0441\u0442\u0456 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0422\u0415\u041d\u0414\u0415\u041d\u0426\u0406\u0407 \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u0422\u0423\u0420\u0418\u0421\u0422\u0418\u0427\u041d\u041e\u0407 \u0406\u041d\u0414\u0423\u0421\u0422\u0420\u0406\u0407 \u041b\u042c\u0412\u0406\u0412\u0421\u042c\u041a\u041e\u0407 \u041e\u0411\u041b\u0410\u0421\u0422\u0406 \u0412 \u0423\u041c\u041e\u0412\u0410\u0425 \u041f\u0410\u041d\u0414\u0415\u041c\u0406\u0407<\/p>\n<p style=\"text-align: center;\">\u0422RENDS OF DEVELOPMENT OF THE TOURIST INDUSTRY OF THE LVIV REGION IN THE CONDITIONS OF A PANDEMIC<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2022\/01\/en-2021-6t1-30.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>   \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 172-183. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>6, \u0422\u043e\u043c 1, 202<\/strong><strong>1 (<\/strong><strong>300)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u041b\u0443\u0449\u0438\u043a \u041c. \u0412.<br \/>\nORCID ID: 0000-0001-5411-348X<br \/>\ne-mail: <a href=\"mailto:murmarja@gmail.com\">murmarja@gmail.com<\/a><br \/>\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb<\/p>\n<p><strong>MARIYA LUSHCHYK<\/strong><br \/>\n<strong>Lviv Polytechnic National University<\/strong><\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-300-6-28\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-300-6-28<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 05.11.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 07.12.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u043e\u043f\u0438\u0441\u0430\u043d\u043e \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0441\u0442\u0430\u043d \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u0457 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u043e\u0457 \u043e\u0431\u043b\u0430\u0441\u0442\u0456 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u0438\u0445 \u043a\u0430\u0440\u0430\u043d\u0442\u0438\u043d\u043d\u0438\u0445 \u0440\u0438\u0437\u0438\u043a\u0456\u0432. \u0417\u043e\u043a\u0440\u0435\u043c\u0430: 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\u041b\u044c\u0432\u0456\u0432\u0449\u0438\u043d\u0438.<br \/>\n<strong>\u00a0 \u00a0 \u00a0 \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: <\/strong>\u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0430 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044f, \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u043f\u043e\u0442\u043e\u043a\u0438, \u0456\u043d\u043e\u0437\u0435\u043c\u043d\u0456 \u0442\u0443\u0440\u0438\u0441\u0442\u0438, \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u0442\u0443\u0440\u0438\u0441\u0442\u0438, \u0435\u043a\u0441\u043a\u0443\u0440\u0441\u0430\u043d\u0442\u0438, \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u0446\u0435\u043d\u0442\u0440\u0438.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0The article describes the current state of the tourism industry of Lviv region in conditions of increased quarantine risks. It is given a comprehensive description of tourist flows in the region over the past 15 years, in particular: the structure and dynamics of changes in the number of tourists served by tourism entities, including: foreign tourists, citizens of Ukraine who traveled abroad, domestic tourists and excursionists are analyzed. The geography of arrival of foreign tourists to Ukraine is characterized and the peculiarities of transfer, accommodation, average time of stay and purpose of visit of foreign citizens are revealed. The analysis of distribution of tourists-citizens of Ukraine on the countries of their travel is carried out, the purposes of such tourist trips are found out.<br \/>\nThe specifics of excursion activity in the region are investigated. The information on the subjects of the tourist industry of the region is systematized, the indicators of typological distribution of the subjects of tourist activity on tour operators, travel agents and excursion bureaus and the dynamics of change of their number of different subjects of tourist activity are analyzed,. Courses of guides within the region are described.<br \/>\nThe sphere of activity of institutions of state regulation of tourism (Department of Tourism and Resorts of the Lviv Regional State Administration and the Department of Tourism of the Department of Development of the Lviv City Council) was specified. A list of tourist public organizations and associations, as well as tourist information centers that operate within the region is made.<br \/>\nModern projects (for example, \u00abCross-border pilgrimage route as a tool to promote common historical and cultural heritage in the Ukrainian-Polish border\u00bb, \u00abRoveLove Roztocze \u2212 together across borders\u00bb, \u00abWorld of Carpathian rosettes \u2212 measures to preserve the uniqueness of Carpathian culture\u00bb, \u00abVelo Carpathia\u00bb: development of infrastructure for cycling tourism in Lviv region\u00bb), promotional and tourist events (for example, the First Forum of Medical and Health Tourism of Lviv region, International Festival of Hospitality and Hotel and Restaurant Business \u00abHoReCa SHOW Lviv\u00bb, Guides Forum, Lviv International Forum of Tourism and Hospitality Industry) and initiatives (mobile application about the ways of active tourism in Lviv region, creation of unique content about gastronomic tourism, rebranding of the tourist site of Lviv region) in the field of tourism, which have a direct impact on the tourism industry of Lviv region have been monitored.<br \/>\n<strong>\u00a0 \u00a0 \u00a0Key words: <\/strong>tourist industry, tourist flows, foreign tourists, domestic tourists, excursionists, tourist information centers.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Foster, D. (1985). Travel and tourism management. Macmillan Education Ltd. https:\/\/www.cabdirect.org\/cabdirect\/ abstract\/19861829419.<\/li>\n<li>Trigg, P. (1996). Leisure and tourism GNVQ: advanced textbook. Butterworth-Heinemann Ltd.<\/li>\n<li>Okumus, F., Altinay, L., &amp; Chathoth, P. (2010). Strategic management in the international hospitality and tourism industry.\u00a0Routledge. https:\/\/doi.org\/10.4324\/9780080940465.<\/li>\n<li>Liubitseva O. O. Industriia turyzmu \u2212 osnova rozvytku natsionalnoho rynku turystychnykh posluh [Elektronnyi resurs] \/ O.\u00a0O.\u00a0Liubitseva \/\/ Rynok turystychnykh posluh (heoprostorovi aspekty). \u2212 K. : Alterpres, 2002. \u2212 436 s. \u2212 Rezhym dostupu : http:\/\/tourlib.net\/books_ukr\/lubiceva_rtp13.htm.<\/li>\n<li>Liubitseva O. O. Heoprostorova orhanizatsiia turystychnoho protsesu : avtoref. dys. d-ra heohr. Nauk : 11.00.02 \/ O.O. Liubitseva ; Kyiv. nats. un-t im. T. Shevchenka. \u2013 K., 2003. \u2013 29 s.<\/li>\n<li>Malska M. P. 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Seriia: Ekonomika, orhanizatsiia ta upravlinnia pidpryiemstvamy turystychnoi industrii ta turystychnoi haluzi v tsilomu. \u2013 2013. \u2013 17. \u2013 S. 262\u2013268.<\/li>\n<li>Savitska O. P. Stratehiia rozvytku turystychnoi industrii v Ukraini: rehionalni aspekty [Elektronnyi resurs] \/ O. P. Savitska, N. V. Savitska \/\/ Visnyk Natsionalnoho universytetu \u00abLvivska politekhnika\u00bb. Problemy ekonomiky ta upravlinnia. \u2212 2013. \u2212 \u2116 754. \u2212 S. 68\u221274. \u2212 Rezhym dostupu : http:\/\/nbuv.gov.ua\/UJRN\/VNULPP_2013_754_12.<\/li>\n<li>Pankiv N. Ye. Turystychno-rekreatsiini resursy Lvivskoi oblasti: suchasnyi stan ta perspektyvy vykorystannia dlia staloho rozvytku turyzmu \/ Pankiv N. Ye., Lushchyk M. V., Roik O. R. \u2013 Lviv : NU \u00abLvivska politekhnika\u00bb, 2018. \u2013 256 s.<\/li>\n<li>Bielukha O.M. Rozvytok turystychnoi haluzi Lvivskoi oblasti v konteksti realizatsii rehionalnoi turystychnoi polityky [Elektronnyi resurs] \/ O. M. Bielukha, L. V. 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