СТАТИСТИЧНИЙ АНАЛІЗ РОЗВИТКУ СВІТОВОГО РИНКУ ЕЛЕКТРОННОЇ ТОРГІВЛІ
STATISTICAL ANALYSIS OF THE DEVELOPMENT OF THE WORLD ELECTRONIC TRADE MARKET
Сторінки: 132-137. Номер: №4, 2021 (296)
Автори:
САГЕР Л. Ю.
ORCID ID: 0000-0002-5628-5477
e-mail: lyudmila.sager@gmail.com;
СИГИДА Л. О.
ORCID ID: 0000-0002-0319-8070
e-mail: liubov.syh@gmail.com;
РЕШЕТНЯК Я. B.
ORCID ID: 0000-0003-0806-0801
e-mail: ya.reshetniak@ntsa.sumdu.edu.ua
ШЕВЧЕНКО К. В.
e-mail: kateshevchenkooo@gmail.com
Сумський державний університет, м. Суми, Україна
LIUDMYLA SAHER,
LIUBOV SYHYDA,
YAROSLAV RESHETNIAK,
KATERYNA SHEVCHENKO
Sumy State University, Sumy, Ukraine
DOI: https://www.doi.org/10.31891/2307-5740-2021-296-4-21
Надійшла / Paper received : 14.04.2021
Надрукована / Paper Printed : 10.07.2021
Анотація мовою оригіналу
У статті здійснено аналіз світового ринку електронної торгівлі. Визначено обсяги продажу товарів онлайн в динаміці з 2014 року. Досліджено обсяги продажів на ринку електронної торгівлі за регіонами світу. Встановлено, що на глобальні показники продажів суттєво впливають Китай та США, які займають перші два місця серед країн світу за обсягом продажу товарів на ринку електронної комерції. Проаналізовано аналогічні показники для ринку електронної комерції в Європі. Визначено динаміку зростання онлайн-покупців у різних країнах Європи, а також способи оплати, які вони використовують найчастіше.
Ключові слова: світова торгівля, електронна комерція, роздрібна торгівля, способи оплати, онлайн-купівлі.
Розширена анотація англійською мовою
Nowadays e-commerce develops rapidly. Volumes of online sales grow globally. E-commerce forms a separate sector of the economy. Moreover, e-commerce is at the peak of its popularity. The article aims to analyze the development of the e-commerce market worldwide and to identify the further prospects of its development. The article analyzes the world e-commerce market. The volumes of products online-sales in the dynamics since 2014 are determined. The volumes of sales in the e-commerce market by regions of the world are studied. The largest one is the Asia-Pacific region. It accounts for 62.6% of all e-commerce sales. It is followed by the North American region (19.1% of all global e-commerce sales) and the Western Europe region (12.7% of all global e-commerce sales). It is established that global sales figures are significantly influenced by China and the United States of America. These countries rank the first and the second places responsively in the world in terms of products’ sales in the e-commerce market. Similar indicators for the European e-commerce market are analyzed. The dynamics of the growth of online shoppers in different European countries are determined. The payment methods that online shoppers use most often are highlighted. The most popular methods in many countries are debit and credit card payments. Nevertheless, German online shoppers prefer ELV payments, and online shoppers from the Netherlands choose IDEAL. The most popular categories of online products are small appliances, books, clothing and shoes, computers and accessories, tickets. People like to buy online products at lower prices and universe products. The reason is that the target audience of universe products is not limited by age, body composition, psychological complexes, and other factors that can potentially reduce interest in the products. The results of this study determine the expediency and perspective directions of world e-commerce development.
Keywords: world trade, e-commerce, retailing, payment methods, online purchase.
References
- Kosyk Ya.V., & Chyhryn O.Iu. Hlobalizatsiia yak zakonomirnist rozvytku suchasnoi ekonomiky Ukrainy. Mekhanizm rehuliuvannia ekonomiky, 2011, (2), 191–196.
- Dzwigol H., Dzwigol-Barosz M., Miskiewicz R., & Kwilinski A. Manager Competency Assessment Model in the Conditions of Industry 4.0. Entrepreneurship and Sustainability Issues, 2020, 7(4), 2630–2644. https://doi.org/10.9770/jesi.2020.7.4(5)
- Bilan Y., Pimonenko T., & Starchenko L. Sustainable business models for innovation and success: Bibliometric analysis. Paper presented at the E3S Web of Conferences, 2020, 159 DOI: 10.1051/e3sconf/202015904037
- Petroye O., Lyulyov O., Lytvynchuk I., Paida Y., & Pakhomov V. Effects of information security and innovations on Countrys image: Governance aspect. International Journal of Safety and Security Engineering, 2020, 10(4), 459-466. DOI: 10.18280/ijsse.100404
- Kwilinski A., Vyshnevskyi O., & Dzwigol H. Digitalization of the EU Economies and People at Risk of Poverty or Social Exclusion. Journal of Risk and Financial Management, 2020, 13(7), 142. https://doi.org/10.3390/jrfm13070142
- World Trade Statistical Review 2020. World Trade Organization, 2020, 156. URL: https://www.wto.org/english/res_e/statis_e/wts2020_e/wts2020_e.pdf
- World trade report 2020. Government policies to promote innovation in the digital age. World Trade Organization, 2020, 208. URL: https://www.wto.org/english/res_e/booksp_e/wtr20_e/wtr20_e.pdf
- Rybak I.V., Babinska O.V. Mistse Ukrainy v systemi mizhnarodnoi torhivli. Mystetstvo naukovoi dumky, 2020, №9, 13–16. DOI: 10.36074/2617-7064.09.002
- COVID-19 pandemic and world trade: Some analytical notes. Barua, Suborna University of Dhaka, Bangladesh, 15 April 2020. MPRA Paper No. 99761, 35. URL: https://mpra.ub.uni-muenchen.de/99761/1/MPRA_paper_99761.pdf
- Maliszewska M., Mattoo A., van der Mensbrugghe D. The Potential Impact of COVID-19 on GDP and Trade A Preliminary Assessment East Asia and the Pacific Region Office of the Chief Economist & Macroeconomics, Trade and Investment Global Practice, April 2020, Policy Research Working Paper 9211, 26. URL: https://openknowledge.worldbank.org/bitstream/handle/10986/33605/The-Potential-Impact-of-COVID-19-on-GDP-and-Trade-A-Preliminary-Assessment.pdf
- Informatsiinyi portal elektronnoi komertsii. URL: https://ecomhub.ru/samyj-polnyj-obzor-statistiki-jelektronnoj-torgovli-v-mire-za2019/
- Tugba Sabanoglu. Global retail e-commerce sales 2014-2024. Mar 26, 2021. URL: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
- Emarketer: Global Ecommerce 2020. URL: https://www.emarketer.com/content/global-ecommerce-2020
- Blog Vladimira Homichenka. Rejting TOP tovarov naibolee prodayushihsya v internete. URL: https://khomichenko.com/ru/blog/ecommerce/rejting-top-tovarov-naibolee-prodayushchikhsya-v-internete
- Ecommerce News. Ecommerce in Europe. URL: https://ecommercenews.eu/ecommerce-in-europe-e717-billion-in-2020/
- Ecommerce Guides. Ecommerce Payment Stats: Which Methods do Shoppers Want? URL: https://ecommerceguide.com/guides/ecommerce-paymentstats-which-methods-do-shoppers-want/
