Технологія мінімізації трудоресурсних затрат на засадах кругообігу стильового бренду в процесах редизайну джинсів

ТЕХНОЛОГІЯ МІНІМІЗАЦІЇ ТРУДОРЕСУРСНИХ ЗАТРАТ НА ЗАСАДАХ КРУГООБІГУ СТИЛЬОВОГО БРЕНДУ В ПРОЦЕСАХ РЕДИЗАЙНУ ДЖИНСІВ

TECHNOLOGY OF LABOR RESOURCES COSTS MINIMIZATION ON THE BASIS OF THE BRAND STYLE CIRCULATION IN THE PROCESSES OF JEANS REDESIGN

Сторінки: 256-262. Номер: №3, 2020 (285)
Автори:
А. Л. СЛАВІНСЬКА, О. П. СИРОТЕНКО, В. В. МИЦА, О. М. ДОМБРОВСЬКА
Хмельницький національний університет
A. SLAVINSKA, О. SYROTENKO, V. MYTSA, O. DOMBROVSKA
Khmelnitsky National University
DOI: https://www.doi.org/10.31891/2307-5732-2020-285-3-40
Рецензія/Peer review : 04.05.2020 р.
Надрукована/Printed : 04.06.2020 р.

Анотація мовою оригіналу

Розроблена технологія регулювання конструкторської підготовки оновлення асортименту на засадах методів ремонту. Розроблено алгоритм врахування рольової моделі суббренду джинсів для вторинного редизайну. Запропонована методика параметризації конструкції ділянок оновлення з урахуванням топографії зношування та малоопераційної технології.
Ключові слова: стильовий бренд, джинси, редизайн, топографія зношування, параметризація конструкції, малоопераційна технологія.

Розширена анотація англійською мовою

One of the ways to improve the situation in the domestic market is the introduction of modern technologies to regulate the flexibility of design training models to update the range using traditional methods of repair. In the conditions of modern consumption of fashion goods more and more often pay attention to the possibility of redesign of old things on the basis of the ethical idea of ecological safety of the environment while maintaining the ergonomics of design and modern purpose of the restored product. The role model of consumption determines the influence of the environmental component on the critical attitude to symbolic associations with the branding of updating things. The strategy of emotional branding is based on attracting customers through the manifestation of independence and joint creation of design or ideas for updating an existing product. Personal feelings and experience determine the relevance of the direction of development of a subbrand of recycled clothing on the basis of the clothing cycle within one brand or conglomerate of brands, in particular denim microstyle in modern pants.
The issue of jeans redesign by traditional methods of repair refers to the modern technology of garments design flexibility and renewal of their assortment within the brand style. It is of current concern to improve competitiveness and quality of female pants during labor resources costs minimization in the processes of their renewal.
Within 3-4 years the constructive unification of the model range of jeans provides technical conditions of parameterization not only of the sizes of the principle components but also the topography of their wear and tear taking into account the consumer’s movements ergonomics in order to provide the quality of new parts or inserts. This provides the opportunity to develop typical schemes of gradation of pants basic details and parameter schemes of repair patterns for jeans small details.
The main requirements to the technology of jeans repair (redesign), which provide high quality indicators, have been determined. Taking into account the efficiency of low operational technology of repair the variants of separate parts processing have been offered.
The offered technology of labor resources costs minimization in the processes of jeans redesign points out the possibility of resource saving renewal of the popular cloth assortment on the basis of sustainability. It also provides a short term and low cost redesign of old clothes within current fashion and that is why it shall be recommended to a wide range of consumers.
Key words: style brand, jeans, redesign, topography of wear and tear, construction parameterization, low operational technology.

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