Метод ранжування на інформаційно-довідкових сайтах

МЕТОД РАНЖУВАННЯ НА ІНФОРМАЦІЙНО-ДОВІДКОВИХ САЙТАХ

METHOD OF RANKING ON INFORMATION REFERENCE SITES

Сторінки: 45-51. Номер: №2, 2021 (295)
Автори:
Т.В. СІЧКО
Донецький національний університет імені Василя Стуса
T.V. SICHKO
Vasyl Stus Donetsk National University
DOI: https://www.doi.org/10.31891/2307-5732-2021-295-2-45-51
Рецензія/Peer review : 04.04.2021 р.
Надрукована/Printed : 02.06.2021 р.

Анотація мовою оригіналу

В статті розглянуто принципи роботи всеукраїнського довідкового сайту. Розглянуто формулу розрахунку шахового рейтингу Ело. Запропоновано модифікацію формули рейтингу Ело, в якій використовується інтегрований показник, що включає кількість відгуків користувачів; загальну оцінку компанії; пакет послуг, що придбала компанія; термін реєстрації на сайті. Розглянуто складові  інтегрованого рейтингу на сайті https://20.ua/vn. Розглянуто застосування інтегрованого рейтингу компаній на сайті «ТОП 20», в основу якого покладено рейтинг Ело.
Ключові слова: ранжування, рейтинг, методи, оптимізація, сайт

Розширена анотація англійською мовою

The article proposes the application of the method of objective ranking of enterprises on reference sites. The reason for the increase in the number of reference sites of enterprises is investigated. The urgent task of a modern reference portal is highlighted, which is to develop methods and information and communication tools for determining and controlling the number of responses and the overall assessment of the company, timely provision of necessary information and application processing. The main existing shortcomings of service platforms that provide the organization of the interface and communication between the client and the supplier are investigated. An analysis of recent research and publications. The works of scientists are presented, in which the methods of forming the market of rating services, ranking of enterprises and organizations of different spheres of activity were studied. Modern methods of web resources analysis are considered: SEO-audit, analysis based on web analytics, expert evaluation, ranking of organizations according to administrative data. The ranking mechanism is considered. The principles of operation of the all-Ukrainian reference site «TOP 20», which is developing rapidly and requires the introduction of analytical tools to increase its competitiveness among other reference sites. The structure of the site «TOP 20» is given. The information-analytical subsystem of the site is selected, which is one of the components and ranks companies to establish their rating. The difference between reference sites, which is the principle of ranking companies, is studied. To rank companies on the «TOP 20» website, it is proposed to use the formula for calculating the Elo chess rating. The formula for calculating the chess rating of Elo is considered. A modification of the Elo rating formula, which uses an integrated indicator, is proposed. The integrated indicator consists of: the number of user reviews; general assessment of the company; package of services purchased by the company; deadline for registration on the site. The components of the integrated rating on the «TOP 20» website are considered. The application of calculating the integrated rating of companies on the site «TOP 20», which is based on the Elo rating, is considered.
Keywords: ranking, rating, methods, optimization, site.

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