ВІЗУАЛЬНІ ПЛАТФОРМИ ЯК СПОСІБ ПРОСУВАННЯ ВЛАСНОЇ ФОТОТВОРЧОСТІ ТА ВЗАЄМОДІЇ З АУДИТОРІЄЮ
VISUAL PLATFORMS AS A WAY OF PROMOTING YOUR OWN PHOTO-CREATIVITY AND INTERACTION WITH AUDIENCE
Сторінки: 275-280. Номер: №5, 2019 (277)
Автори:
Р.В. ХИНЕВИЧ, Д.Є. ЄРМОЛЕНКО, О.Л. ЯВОРСЬКИЙ
Київський національний університет технологій та дизайну
R.V. KHYNEVYCH, D.Е. YERMOLENKO, O.L.YAVORSKIY
Kyiv National University of Technologies and Design
DOI: https://www.doi.org/10.31891/2307-5732-2019-277-5-275-280
Рецензія/Peer review : 20.06.2019 р.
Надрукована/Printed : 23.07.2019 р.
Анотація мовою оригіналу
Надано результати дослідження існуючих візуальних платформ. Метою стало проведення аналізу і систематизація методів та технологій просування авторського фотомистецтва в Instagram. В ході дослідження визначено принципи SMM-просування. Наведено характеристику сутності та послідовність опрацювання різних видів фотографій власного профілю в Іnstagram.
Ключові слова: візуальні платформи, SMM-просування, контент-план, профіль в Іnstagram.
Розширена анотація англійською мовою
The paper presents the results of existing types of image processing. The purpose was to analyse and systematize the post-processing methods and technologies in the context of modern visual platforms. In the course of the study, the principles of grouping images with the use of modern graphical software environments have been determined. The description of the essence and sequence of different processing photos kinds processing in visual platforms is given. During the study the following tasks were solved: generating general information about visual platforms; coverage of the promotion of photo art on visual platforms; promoting copyrighted photo art on Instagram; analysis of your own Instagram profile statistics. Every photographer, sooner or later, is faced with a situation where it is necessary to expand the circle of communication and seek new clients. This can happen for various reasons: getting started in a new genre, raising the cost of services, etc. Today, the easiest way to do this is through social networks, as millions of people use them and it can be free to move. SMM promotion is useful for this. The basics of a successful SMM are: first, a careful study of the social network audience is required (for example, if the optimizer spins a paintball club site, then the success of optimization will be very doubtful at the cross-stitch forum – however, it all depends on the optimizer’s talent); secondly, in large social networks like Facebook and Twitter, you need to choose your target audience. It does take a long time, but its costs are usually paid back not just by all interested parties, but only by interested parties; thirdly, according to experts, the greatest success is achieved by the optimizers, who spend their efforts not only on the optimization of their site, but also on the development of the resource in which they carry out SMM promotion. Based on the analysis of modern types of visual platforms, all the information that may be useful for a novice student who intends to present their portfolio and an experienced photographer looking for ways to expand their audience and their interest in photographic work has been selected and summarized. Further research will focus on analysing statistics on individual photographs, reviewing the coverage of individual publications, and identifying factors that contribute to the promotion of particular photographs.
Key words: visual platforms, SMM-promotion, content-plan, profile in Instagram.
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